Businesses in Metaverse

CALLING ALL MALAYSIAN BUSINESSES!

BUSINESSES IN METAVERSE PROGRAMME

Accelerating Malaysia's Business Presence in the Metaverse

Get Incentivized Up to RM10,000 to Build Your Brand in the Virtual World

Deadline: 11:59pm, 17th July 2025

APPLY NOW

*Subject to Terms & Conditions

Join These Brands:

Tune Talk
Image 2
Camel Brand
Eclimo
Kintry
the met
Sams Groceria
Sunshine
Teh Tarik
TGI Fridays
Gung

What is the Businesses in Metaverse Program?

The "Businesses in Metaverse" program is a government initiative by MDEC in partnership with Youniverse Games Sdn. Bhd. to help Malaysian brands step into the next frontier of digital engagement - the metaverse. This incentivised program gives 200 Malaysian businesses the chance to establish a branded presence on Yooca, a homegrown 3D metaverse platform built for social interaction, gaming, and commerce.

Introducing Yooca: The Metaverse Game Platform

What's in It for Your Business?

Reach New Audiences

Get discovered by Gen Z and Gen Alpha through gamified, interactive 3D experiences - perfect for brands targeting younger, digital-native consumers.

Showcase or Sell Your Products

Choose from 5 unique packages - from 3D stores and virtual products to AI-powered brand mascots and branded mini-games.

100% Incentive

Your metaverse experience (worth up to RM10,000) is fully incentivised for Packages 1-4. Development by local 3D creators and technologists.

Generate Real Results

Turn in-game actions into real-world impact: issue coupons, drive footfall, increase online sales, and gain user engagement insights.

Be Part of Malaysia's Future

Join early adopters like Tune Talk, TGI Fridays, Italiannies, and Ali Café in shaping Malaysia's 3D digital economy.

TYPE OF ACTIVATION Need some inspiration. Try out AI Tool

Choose Your Activation Type

Each activation is worth up to RM10,000 and fully incentivised (except Package 5). Select the one that best suits your brand goals and apply today.

Package 1
Interactive Metacommerce Store

See it live

Package 2
Experience Centre

See it live

Package 1: Interactive Metacommerce Store

What You'll Get (worth RM10,000 - Fully Incentivised)

  • Interactive 3D storefront inside Youniverse
  • Sell both digital & physical items (Imagine the player buying a pair of shoes for their avatar and also having the real shoes sent to their house)
  • AI sales assistant to answer player questions
  • Accept payments via Younits or YouniDollars (digital items) or RM (physical items)

Key Benefits

  • Reach Gen Z & Alpha in their native environment
  • Boost product understanding via AI-guided exploration
  • Turn virtual window shoppers into real-world buyers
  • Track engagement & sales data

Package 2: Experience Centre

What You'll Get (worth RM10,000 - Fully Incentivised)

  • A custom-branded experience zone inside Youniverse - designed to reflect your brand's look & feel
  • A smart, trainable AI agent (NPC) that explains your products, services, mission, impact, etc
  • Gamified brand quiz to test player's knowledge
  • Option to reward players (eg. Real-world coupon or freebie) for achieving a score

Ideal for: Service-based businesses, sustainability brands, education provides, telcos, healthcare, insurance & high involvement products

Key Benefits

  • Deepen brand understanding through storytelling and education
  • 24/7 smart engagement with players using AI brand ambassador 
  • Make learning fun with quizzes + real-life rewards
  • Convert players to real-life customers (coupons, freebies)
  • Encourages player-generated buzz: players share their quiz results & rewards
  • Track engagement metrics: time spent, info viewed, quiz scores 

Package 3
Virtual Goods / Wearables

See it live

Package 4
Brand Mascot

See it live

Package 3: Virtual Goods / Wearables 

What You'll Get (worth RM10,000 - Fully Incentivised)

  • Up to 5 high quality 3D assets of your real-world products recreated for use in Youniverse
  • Players can buy and wear/use your branded virtual items (fashion, furniture, etc)
  • Option to link virtual item to real product purchase. Eg. Offer players the virtual item for free when they buy the real product
  • Products can be priced in Younits or YouniDollars

Ideal for: Fashion brands, streetwear, home décor, accessories, lifestyle goods

Key Benefits

  • Boost brand visibility as players wear/use your items in public spaces in-game
  • Turn virtual goods into real revenue via YouniDollars
  • Boost brand recall through personal expression & avatar identity
  • Bridge physical + digital: link real product to virtual
  • Create passive income: virtual items continue to sell 24/7 

Package 4: Brand Mascot 

What You'll Get (worth RM10,000 - Fully Incentivised)

  • A fully rigged, animated 3D mascot based on your brand character or concept
  • Smart AI-powered personality - your mascot can answer questions about your brand, products or story
  • Mascot will roam freely across Youniverse, interacting with players
  • Option to run mini-quiz challenges - players who pass can claim real-world vouchers or freebies

Ideal for: F&B, FMCG, fashion, entertainment, eco/edu brands - anyone with a fun or relatable brand identity

Key Benefits

  • Always-on visibility: Mascot roams across Youniverse like a walking ad
  • Smart engagement: Mascot acts as a fun, knowledgeable brand ambassador
  • Interactive giveaways: Convert attention into action via quizzes & real rewards to encourage real-world conversion
  • Viral factor: Players take screenshots/selfies with your mascot
  • Memorable branding: Builds personality & affinity beyond logos & ads

Package 5
Branded Game Experience

See it live

Package 5: Branded Game Experience

What You'll Get (RM15,000 value - Incentivised amount of only RM5,000)

  • A fully playable branded mini-game, built using one of our existing game engines (racing, cooking, quiz, sports, scavenger hunt, 2D platformer)
  • Game will be skinned and themed to reflect your brand & products
  • Real-world rewards:
  • Give vouchers, freebies or special perks to players who reach certain scores
  • Reward top 5 players weekly with exclusive prizes
  • Larger prizes to boost real-world sales
  • Run big campaigns like "Win Free Coffee for a Year"
  • Players get 2 free plays per day, plus extra plays based on real-world purchases (eg. Spend RM10 in-store and get 2 extra plays) 

Ideal for: : F&B, retail, FMCG, entertainment, youth brands - anyone who wants to drive fun, engagement & real-world traffic. Much more share-worth than normal "lucky draw" 

Key Benefits

  • Drive repeat engagement with competitive, rewarding gameplay 
  • Convert in-game success into real-life purchases
  • Create viral moments through leaderboard, rewards & shareable wins
  • Amplify promo campaigns using game loop that boosts footfall or web sales
APPLY NOW

*Subject to Terms & Conditions

PROGRAMME DETAIL

  • 1. Apply Online: https://bim.youniverse.game (3 June - 17 July 2025)
  • 2. Screening & Selection: Youniverse reviews applications, final decision by MDEC
  • 3. Get Accepted: Receive acceptance letter
  • 4. Create Content: Develop with Youniverse (e.g. store, game, mascot)
  • 5. Review & Approval: Evaluation by experts & MDEC
  • 6. Launch: Content goes live on Yooca metaverse platform
  • 7. Delivery: Final content handed to brand

WHO CAN JOIN THIS PROGRAM?

  • Companies incorporated in Malaysia (under CA 1965/2016), 51% Malaysian-owned and active
  • Enterprises/Sole-proprietorships/Partnerships under appropriate laws, 51% Malaysian-owned and active
  • Limited Liability Partnerships under LLP Act 2012, 51% Malaysian-owned and active
  • Applicant is not a common shareholder in the Yooca platform provider
  • Must be legal brand owner

PROJECT TIMELINE

  • 3 June 2025

    Call for Application

  • 17 July 2025

    Submission Deadline (1.5 months)

  • 18 - 31 July 2025

    Application Selection & Screening ("Assessment Report") (2 weeks)

  • 1 - 14 August 2025

    Issuance of Acceptance Letter & Appointment of Experts (2 weeks)

  • 15 Aug - 15 Nov 2025

    Completed Submission of Project Deliverable (3 months)

  • 16 - 27 Nov 2025

    Review of Project Deliverable ("Completion Report") (12 days)

  • 1 - 31 Dec 2025

    External Auditor Verification ("AUP Report") (1 month)

  • 5 Jan - 31 Dec 2026

    Publication & Post-programme Monitoring

APPLY NOW

* Subject to Terms & Conditions

Frequently Asked Questions

Any Malaysian company, enterprise, sole-proprietorship, partnership or LLP that is registered with SSM (or Sabah/Sarawak local government), active, majority Malaysian-owned (51% or more), and has some level of social media presence is eligible. A company is classified as "majority Malaysian-owned" if the company is more than 51% owned by other Malaysian-registered compan(ies) and/or Malaysian citizen(s).

No, the packages are 100% incentivised (worth up to RM10,000) for all packages apart from Package 5. Only Package 5: Branded Game Experience requires a incentivised contribution of RM5,000 for selected brands.

Each brand can only apply for one package under this program. Please select the one that best aligns with your goals (e.g., brand awareness, product sales, gamified engagement).

No problem! Our team and partner creators will create the 3D assets (store, wearable, mascot, etc.) for you - all included as part of the package you select.

You'll need to provide your brand info, images, product/service details, and feedback during development via our brand owner panel. We'll handle the technical and creative execution.

You can choose Package 2: Experience Centre, Package 4: Brand Mascot or Package 5: Branded Game Experience, which are designed for brand awareness, storytelling, and education, without requiring sales.

Only 200 Malaysian businesses will be selected. If we receive more, we'll choose those who are most likely to benefit from the program - such as those targeting Gen Z/Alpha and/or with strong brand potential.

All applicants will be notified via email from 1st August 2025 onwards.

Yes, you are allowed to revise your application up to the submission closing date at 11:59pm, 17th July 2025.

Yes! After 31st December 2026, you may opt to renew your experience with a small annual maintenance fee if you'd like to keep it live in the Yooca platform.

Social media presence is encouraged (even basic Facebook, Instagram, or TikTok pages), but it's not a strict requirement. However, brands with an existing following may be prioritised for selection.

Yes. You'll get access to real-time engagement stats such as time spent, total users, returnability, user actions, quiz scores and purchases - via the brand owner panel.

Yes. If you sell items priced in YouniDollars (premium currency), you can cash out your earnings once your balance exceeds 1,000 YouniDollars (100 YouniDollar = USD1.00). A 30% platform fee applies.

You're a great fit for Package 2: Experience Centre, Package 4: Brand Mascot or even Package 5: Branded Game Experience, which are designed for non-retail businesses looking to build awareness, educate, or influence.

Yes. All accepted experiences will be featured in Yooca for one year, with press coverage, influencer campaigns, streamers, and social media efforts to drive traffic and visibility. Also, each of the 200 businesses will be posting and shouting out their Yooca metaverse experience when it's launched. So, the combined social buzz and publicity will help drive more users to your experience.

This depends on the package you choose. For example, Package 3 allows up to 5 x 3D products, while others like the Experience Centre allow multiple display panels, brand videos, and info panels.