Youniverse Games
Soft launched on PC

Gen Z lives in games. We built brands a measurable way in.

A live social game that turns Gen Z engagement into real-world purchases, with 200+ brand relationships already onboarded and a coupon attribution loop no ad platform can replicate.

Investor inquiry See the platform

Yooca: Your Life has been soft launched on PC via our own launcher since 24 June 2026. Steam, Epic Games Store and STOVE follow later in 2026, with mobile on iOS and Android in Q1 2027.

Players standing outside a Starbucks store on a city street inside Yooca: Your Life
Not a mock-up. A real Starbucks, in our city, with real players outside it. This is Yooca: Your Life, running today.
200+
Contracted brand partners
156
Brand interiors built and ready to deploy
203
Brand experiences delivered in 2.5 months
MDEC
Partner under the Businesses in Metaverse (BiM) programme

Trusted by leading brands

Starbucks
Pizza Hut
Paris Baguette
Kenny Rogers Roasters
TGI Fridays
ZUS Coffee
Tune Talk
U Mobile
Farm Fresh
Sunway Lagoon
MINI
Italiannies

200+ brands including leading F&B and lifestyle names. See more partners →

The insight

Gen Z does not watch ads. They live inside games.

Brands know this. What they have never had is a scalable, native way to be there, and no way at all to measure what in-game engagement actually drives a real-world purchase.

92%

of Gen Z play games regularly.

GameDev Reports, 2024

63%

use ad blockers, and 58% say they dislike interruptive ads.

Bulbshare; NCSolutions

54.6%

of Malaysian online shoppers cite coupons as a top purchase driver.

GWI Malaysia, 2025

We did not invent that behaviour. We built the infrastructure to measure and monetise it, inside a game people choose to play.

How it works

Digital advertising buys impressions. We build relationships that pay out.

Players choose to spend time with brands because the interaction is fun and ends in a real reward. The coupon closes the loop that no ad platform can.

1

Play

A player visits a brand's place in the city, talks to its assistant, or plays its mini-game.

2

Earn

They earn a real-world coupon tied to how they played.

3

Redeem

They redeem it at the brand's outlet, creating a real purchase.

4

Measure

The brand sees which engagement drove which purchase, and at what rate.

Read the full platform thesis →

Our game

Yooca: Your Life.

A free-to-play multiplayer social life sim set in a living city. Players work skill-based roles to earn, adopt and evolve a Yooca Pet, decorate a home, and meet each other. Over 200 real brands are part of the world, and the coupons players earn are redeemable at real outlets.

See what we have built Play Yooca: Your Life free on PC →

Soft launched on PC via our own launcher since 24 June 2026. Steam, Epic Games Store and STOVE later in 2026, then iOS and Android in Q1 2027.

Inside the world

156 brand interiors, and a city to earn in.

Every partner brand gets a real place in the city: its own storefront, interior, menu and staff. Players walk in, talk to an AI brand assistant, and can win an offer they redeem at the brand's actual outlet. Between visits, they are working skill-based roles to earn the money to spend.

Inside the Starbucks store in Yooca, showing branded menu boards with ringgit pricing and an AI brand assistant behind the counter
Starbucks. Real menu, real prices, an AI assistant who answers.
Inside the ZUS Coffee store in Yooca with players at the counter and seating area
ZUS Coffee. A place players choose to spend time in.
Inside the Inside Scoop ice cream parlour in Yooca, showing the gelato display counter and menu screens
Inside Scoop. Down to the flavour trays in the counter.
A crowd of players gathered outside the Yooca Evolution Center in the city
A live city. Shared, social, and busy with other players.
A city street in Yooca lined with real brand storefronts including TGI Fridays and Inside Scoop
A whole high street. Brands sit next to brands, as they do in life.
A Yooca Pet, a small blue creature with large eyes, on the floor of a player's home
The Yooca Pet. Adopted in the first ten minutes, evolved over months.
An eight-player go-kart race in Yooca with a live position leaderboard and speedometer
Compete. Eight players, three laps, real skill ceilings.
Fishing from a pier in Yooca, showing the reel tension meter, daily tasks and quest tracker
Earn. Skill-based roles, daily tasks, and quests brands can own.
A Tune Talk branded mini-game in Yooca, riding through a stylised Kuala Lumpur skyline collecting data packets
A brand's own game. Tune Talk's, where the collectible is mobile data.

See more of the game →

01

The platform

The engagement layer where brands meet players, the roadmap to an open ad platform, and why Yooca is the right proof of concept.

Explore the platform →
 02

Yooca: Your Life

A free social life sim set in a living city, with real brands woven in and real coupons to earn. The live product.

See the game →
 03

For brands

A measurable engagement and acquisition channel. Your brand becomes a place players want to visit, and a reward that brings them in.

Partner with us →

Find your door

Whoever you are, start here.

Investors Press Brands Players: play Yooca free →