Our studio
We build where brands and players meet.
Youniverse Games is a Malaysian studio, founded in 2023 and based in Petaling Jaya. We are building the engagement layer where real brands meet real players, and proving it with a live product.
Mission
Make brand spend something players actually enjoy.
Advertising interrupts. We think the future of brand engagement is the opposite: experiences people choose, that respect their time, and that pay them back in the real world. Build a place worth visiting, put real brands inside it, and reward real engagement with real value. That is the company we are building, and Yooca: Your Life is the first proof it works.
Founder story
A founder who has built and scaled before.
Charles Tang founded InstanteStore in 2001, an e-commerce platform used by small and medium businesses in 85+ countries, processing over US$1.8B in sales. He has spent more than two decades helping businesses sell online.
Youniverse is the next step: taking that commerce experience and building the channel where brands engage the next generation of customers inside the games they already play.
Leadership
The people behind Youniverse.
Charles Tang
Founder of InstanteStore (2001), an e-commerce platform used by SMEs in 85+ countries with over US$1.8B in sales. Leads product, strategy, and commercial direction at Youniverse. This is not his first platform business.
Goh Sui Sim
Operations and delivery lead, with a degree in Accounting and Finance from the University of Sydney and 20 years of on-time, on-budget delivery. Ran the MDEC programme end to end: 200 brands onboarded and 156 interiors built.
Ryan Lim
First Class Honours in Game Art and Design, and the architect of the live product. Owns the client and networking architecture that the whole world runs on.
Backed by a growing team of around 25 across engineering, design, art, and operations.
Advisors
Senior industry experience on our side.
Robin Ng
Former COO of Gravity Game Hub and former Senior General Manager at SEGA Singapore, with over two decades in regional games publishing. His network spans publishers, platform holders, and brand partners across Southeast Asia.
Government-backed
Youniverse is a partner under MDEC's Businesses in Metaverse (BiM) programme, which provides institutional credibility and underpinned the build of our 200-partner brand library. Youniverse Games Sdn. Bhd. is incorporated in Malaysia (202201024266 / 1469963-K).