About Youniverse Games
We’re an independent game studio in Malaysia, started in 2023. We make Yooca: Your Life, and we spend a lot of our time working out how to put real brands into a game without spoiling it.
Why we started
Most advertising gets in the way of whatever you were doing. We wanted to try the opposite: put brands somewhere people already want to spend time, let players decide whether to visit, and give them something useful back.
Yooca: Your Life is how we’re trying it, with 156 brand interiors built so far. We’re still learning what players like and what they ignore, and the game changes as we do.
Charles Tang
Charles Tang founded InstanteStore in 2001, an e-commerce platform used by small and medium businesses in more than 85 countries, processing over US$1.8B in sales. He has spent more than two decades helping businesses sell online.
Youniverse grew out of that work, and out of a question: could a game do a better job of introducing brands to younger customers than another ad in their feed?
Leadership and advisors
Charles Tang
Founder & CEOFounder of InstanteStore (2001), used by SMEs in 85+ countries with over US$1.8B in sales. Leads product, strategy and commercial direction.
Goh Sui Sim
Founder & COORuns operations and delivery. Holds a degree in Accounting and Finance from the University of Sydney and has 20 years of project delivery experience. Ran our MDEC programme, which brought 200 brands into the game.
Ryan Lim
Lead DeveloperFirst Class Honours in Game Art and Design. Leads development on the Unity client and the networking behind the shared city.
Robin Ng
GTM / Publishing AdvisorFormer COO of Gravity Game Hub and former Senior General Manager at SEGA Singapore, with over two decades in regional games publishing.
The team
Yooca is made in-house by around 25 people. Former colleagues and interns helped along the way, and a lot of their work is still in the game.
Engineering
Unity client and networking for the shared city.
Backend and platform
APIs, accounts, the brand system and mobile.
Art and animation
3D art, lighting, animation and brand interiors.
Game design
Jobs, mini-games, the Yooca Pet and the economy.
UI, audio and QA
Interface and graphics, sound and music, testing.
Marketing
Community, social and player growth.
MDEC
We’re a partner in MDEC’s Businesses in Metaverse (BiM) programme. The programme helped fund the work of bringing our first 200 brand partners into the game.
Youniverse Games Sdn. Bhd. is incorporated in Malaysia (202201024266 / 1469963-K).
Common questions
Where is Youniverse Games based?
In Malaysia. Our office is in Petaling Jaya, Selangor, just outside Kuala Lumpur.
Is Youniverse Games an indie studio?
Yes. We’re a privately owned, independent studio, and we publish our own game, Yooca: Your Life, through our own launcher.
What games has Youniverse Games made?
Yooca: Your Life, a free multiplayer social life sim for PC and Mac. Steam, Epic Games Store and STOVE releases are planned for later in 2026, and iOS and Android for Q1 2027.
When was Youniverse Games founded, and by whom?
In 2023, by Charles Tang and Goh Sui Sim.
How big is the team?
Around 25 people, covering engineering, art, game design, audio, QA and marketing.
What engine do you use?
Yooca: Your Life is built in Unity, with audio made in FMOD Studio.
Are you hiring?
Usually, yes. See our open roles, or send an open application through the contact form.
Want to know more?
Get in touch if you’re thinking about investing, or have a look at our open roles.