For brands

An engagement channel you can measure.

Your brand becomes a place players want to visit, an AI assistant that answers their questions, and a reward that brings them to your outlet. Not a banner, not a storefront. A reason to engage, with proof it worked.

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Why this is different

You are paying for reach you cannot measure.

Social and video ads deliver impressions. People scroll past them. And nothing links that spend to a purchase at your outlet. Youniverse is built to close that gap: chosen engagement inside a game people already play, ending in a real reward you can track.

200+

Brand partners already onboarded

156

Brand interiors built to date

203

Brand experiences delivered in 2.5 months

Live

Soft launched on PC, mobile in Q1 2027

Your activation does not wait on a pipeline. We have built and shipped this at volume, and the process is already proven.

What your brand gets

A presence in the world, and the data to prove it.

A flagship in-game store

An always-on place in the city that players choose to visit, browse, and return to.

An AI brand assistant

An assistant that speaks in your voice, answers product questions, and points players to what matters.

A branded mini-game

A fun, on-brand way for players to engage, far stickier than a thirty-second view.

A coupon spin-wheel

Reward engagement with real-world coupons that players want to win and use.

Leaderboard prizes

Reward your most engaged players and keep them coming back to your brand.

Redemption data

See which in-game engagement drove which real-world purchase, and at what rate.

What it actually looks like

Your brand, built properly.

These are live partner builds, not concepts. Signage, interior, menu, pricing and staff are modelled on the real thing, because a player who walks in should recognise your brand instantly.

Menu and pricing. Your range, your prices, your seasonal promotions.

The ZUS Coffee interior in Yooca with players at the counter and in the seating area — **A place, not an ad unit.** Always on, and always yours.

The Inside Scoop interior in Yooca showing the gelato flavour counter, menu screens and staff member — **Product detail.** Down to what is in the display counter.

The Starbucks storefront on a city street in Yooca with players outside — **Street presence.** A storefront players walk past and choose to enter.

The Italiannies restaurant exterior on a city corner in Yooca — **A real address.** Your own corner of the city, on the map.

In good company. Category neighbours, and category exclusivity.

Inside the MINI showroom in Yooca, with a MINI car on display and players browsing — **Not only food and drink.** MINI's showroom, with the car on the floor.

Inside The Chicken Rice Shop in Yooca, with neon signage, dining tables and branded table mats — **Local favourites too.** Down to the promotions on the table mats.

A Tune Talk branded mini-game in Yooca, riding through a stylised Kuala Lumpur skyline collecting data packets — **Your own mini-game.** Tune Talk's, where the thing you collect is mobile data.

Coffee, ice cream, casual dining, local F&B, telco, retail and automotive are all already built. If your category is not here yet, it is a build, not a question.

Backed by MDEC

Built with the Businesses in Metaverse (BiM) programme.

Youniverse is a partner under MDEC's Businesses in Metaverse (BiM) programme, which funded the build of a 200-partner brand library and de-risked the work before launch. That means a deep, proven catalogue of brand experiences, and government-backed credibility behind the platform.